Mindset and Goals: Mindset and Body

Felix How-to Guides, Personal Development

How many times have you started a new fitness program only to be disappointed? How many times have you promised yourself you would eat less and be more disciplined in the kitchen only to completely abandon those plans? Are you someone who has been a little out of shape for the last ten years despite your best efforts? And who …

Mindset and Goals: How to Set Your Goals

Felix How-to Guides, Personal Development

Having a goal is a little like having a destination. It gives you something to aim for, it gives you something to target and it generally gives you a structure and a direction that might be lacking otherwise. So, if you think of a goal as a destination and life as a journey, it becomes apparent that without a goal …

How to Manage Stress

Felix How-to Guides

Don’t get it confused though: not all stress is bad. ‘Eustress’ is the term of-ten used to describe the good kind of stress and this is the kind of feeling you get when standing on top of a mountain about to head down on skies, or when you’re playing a computer game and you’re completely focused because you only have …

How to Use PPC to Build Your Brand

Felix How-to Guides

The most obvious way to use PPC is to try and make sales. When you place PPC adverts on Google or Bing, you are paying per click. This means you can calculate precisely how much each visitor to your site is costing you and that means in turn that you can work out whether or not you’re likely to make …

How to Increase Your Conversions

Felix How-to Guides

Want to increase the success of your PPC campaign? Then it might pay to look elsewhere, other than the actual PPC campaign itself. For example, you might want to look at your website itself. If you can increase the conversion rate on your website, that means that more people will buy products from you. If more people buy products from …

How to Identify Your Buyer Persona

Felix How-to Guides

If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic. In other words, you need to be sure that you’re showing your adverts to the right people in order to ensure that those viewers are going to convert and become buyers. Otherwise, you’re just wasting …

How to Fit Bing Into Your Internet Marketing Campaign

Felix How-to Guides

A great internet marketing campaign should be a campaign that is fought on many fronts. That means you need to have your fingers in lots of pies and you need to find lots of ways to reach the widest audience possible. If you rely on just one method to build your brand and gain customers  whether that be PPC or …

How to Find the Best Keywords for Your PPC Campaign

Felix How-to Guides

What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization? While there are a lot of factors, you could certainly make the argument that one of the most important of these is the keywords. Your …