Article Marketing What Is it?

When you create valuable information from your knowledge, then you're wanting to get benefits from it by sharing your expertise with others. One of the best ways to do this is to write short articles on any topic of your niche, blog or your website. By doing so, you can then offer these articles to other websites by submitting them to article directories.

A great thing about submitting your content to article directories is that they get indexed by search engines, regularly. Not only this, but you also gain extra exposure when others copy your articles to place it on their blog, website or newsletters etc.

By letting others reprint your article, there also copying your link within your bio or resource box. Because at the bottom of ever article you submit or even within the article body, you have added a link to your website. Not only will you gain visitors, but you will benefit from the hyperlinks that are created. This tactic is the fundamentals of what is called 'article marketing'.

Two key factors to be successful in article marketing are the following:

  • Make sure you are always writing high-quality and keyword optimized articles.

  • Always write and submit articles to article directories on a regular basis.

Finding and Getting the Content

There are 3 main sources for you to get the content you need. They are:

  • Writing the article, yourself.

  • Getting someone else to write it by outsourcing it.

  • Using private label rights or commonly known as PLR.

There are pros and cons to each source but by using a combination of sources you can leverage the pros of each source and make do away with their cons. What you need is the pay so there is no time to waste. In choosing any or a combination of these methods, the fundamental consideration should be your time, budget and ROI.

Writing The Article Yourself

Writing content yourself is not only the least expensive method but allows you to reflect your personality and your style of writing in the content. There is no doubt that customers would want to be loyal to an author that follows a particular style of writing than those that does it haphazardly.

Writing content yourself can also be beneficial when writing about a topic where you have professional knowledge about. However, you know that you're in business and it doesn’t get any better releasing one article for a whole month. You may have a fluctuating number of loyal readers – a smarter way would mean to outsource it and rather edit it to reflect your style.

Getting Someone Else to Write By Outsourcing

Another way which you can get contents for your readers on time is to outsource these contents to freelance writers. The benefit of using this method is that it saves you your time to do other things like responding to readers’ comments and the likes which will grow your customer base than sit down to write then publish with no readers.

Ghostwriters are individuals who writes content and transfer ownership to clients who pay for these contents. There are numerous ghost writers who are even aware of the writing techniques than you do. So why not leverage on them to save your time and earn more?

The cost of hiring a ghostwriter varies depending on the level of expertise required, the amount of research needed and the nature of the assignment. When hiring a ghostwriter, you should make a ‘work-for-hire’ agreement which means that the writing cannot be resold to another buyer or used by the ghostwriter for other purposes.

Before you hire a ghostwriter, you should ask for samples of their work and have them make an agreement for permission to use their work or the exclusive rights to the work. Without an agreement in place, you may be facing copyright infringement claims or find the writing published in another place without your knowledge.

Using Private Label Rights (PLR)

A number of sites offer private label article memberships. Private label rights entitle you to use the article content “as is” without alteration and that you can also put your name as the author. Mostly, these article membership sites limit their membership size to about 200 or even 1,000. Hence, the chances for someone to find your content on another site is supposedly thin.

If you decide to use private label articles for article marketing purposes, it will be a good idea to make some modifications to them. Major search engines often blacklist websites that are known for plagiarized content. Many websites would not take it likely with you once they discover that your content has been published elsewhere.

The best source for articles is, however, cost effective to hiring a ghostwriter, but you would need to invest a little time in making some modifications.

While you can keep the substance of the article roughly the same, here are some ideas on how you can modify your private label articles:

  • Change the title of the article.

  • Rewrite the first, middle and final paragraph.

  • Target a different but related keyword phrase and modify the article accordingly. For instance, if the article uses the keyword phrase “weight lose remedy,” you may choose to use “weight lose treatment.”

  • Add in more details by personalizing the article with your own experience.

A modification of about 30-40% of the article can make your private label article look different from its original piece. Supposedly you used 30% of your time and save 70% for marketing purpose it will pay off than investing the whole 100% of your time in getting content. That being said, how do you get your next idea and motivation so you could continuously feed your readers with quality information?